My friend and longtime collaborator, Kevin Fisher, is a multi-platinum selling songwriter based in Los Angeles. Rascal Flatts, Sara Evans, Uncle Kracker and many others have recorded his songs. As an artist himself and a writer for others, his songs are being played all over the world. In this article, Kevin shares some of his hard-won and insightful experience.


I have no idea.

And most of my hit songwriting friends don’t know – or can’t explain – either. You simply have to write a lot of songs to figure it out. No book, lecture or article is going to teach you what writing a lot of songs will teach you. It’s like riding a bike. You can’t explain balance without losing it and regaining it. You have to get on and fall off before you understand. Songwriting is experiential. So go ahead and write lots of bad songs. You will eventually bump up against brilliance.

Malcolm Gladwell talks about the 10,000 Hour Rule. People who are excellent at whatever they do, do it for at least 10,000 hours before they become excellent. So if it takes 4 hours to write a song, 10,000 hours equals 2500 songs. 2450 of them probably suck.

So along the road to not sucking, I offer you a few penetratingly obvious, yet frequently missed, observations:

Kevin Fisher

1) There are no rules, but…

Most songs are between 2 and 4 minutes, have about a 12 second into, rhyme, get to the chorus in under a minute, are about love and relationships and have a big repeatable, sing-able chorus.

That said, this doesn’t explain some of the biggest songs ever: Stairway to Heaven (intro is 53 seconds, no big chorus, almost 8 minutes long), Hey Jude (7 minutes long, no real chorus), American Pie (over 8 minutes long), Hotel California (intro is 1 minute, chorus at 1:45).

So do what you want at your own peril or reward.

2) Fall in love with the sound of words

Words work together in the following ways:

Rhymes (a word that has the same sound as another – “seven/heaven”)

Assonances ( a close rhyme – “sin/hymn”, “listen/isn’t”)

Alliteration (a word starting with the same sound – “practice/parochial”)

Meter (the rhythm of words –

Why does “Flowers floating in the breeze” sound better than “Chicken recipes cooked poorly”?  The first phrase has alliteration, a common and pleasing rhythm (trochaic quadrameter) and the “s” in “flowers” dancing with the “z” in “breeze”. The other phrase is staccato, has no alliteration, and is, well, stupid.

Kevin Fisher

3) Make it smaller

When I wrote for Hayes Street Music, Don Schlitz’ company, his advice was to make it smaller when you are trying to express a large point. If a novel is binoculars used properly, a song is binoculars used backwards.

4) Don’t let the facts get in the way of the truth

If a particular fact doesn’t help the song, change it. If you are writing a song about the woman who gave you your first broken heart, and you remember that she drove a yellow Honda Civic, don’t write a whole verse about the car just because you read in a book somewhere that you should include detail in your songs. Always keep your main point in mind. Forest, meet trees.

5) Recording

Phase One: Guitar/Vocal
Do a simple guitar/vocal, either on your computer or handheld digital recorder, and listen back many times. Don’t waste time or money before you are confident that the song is as great as it can be. I have wasted valuable beer money on demos that I later changed because the song wasn’t right.

Phase Two: Studio
Go to a studio with an experienced engineer and musicians, then trust them. These folks do demos everyday. I have a friend who’s written many hits tell me, “I go into the studio with racehorses…and I let em’ run!”

As you gain experience, you may want to start producing your own demos. I’ve gotten to the point where I think of every demo as a master recording – for two reasons:  1) Your arrangement just might be THE arrangement. Most of my cuts sound exactly like my demos. 2) You can pitch the song to film and tv and possibly make some money. Film and tv placement has become a powerful secondary market for songwriters. For some it’s a primary market. But that’s another song.

Good Luck!

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11 responses to “How Not to Suck at Songwriting”

  1. Mary says:

    Good stuff here. Practical and to the point. Thanks.

  2. Karl Crosby says:

    A large publisher like SonyATV takes no unsolicted material. Can’t you or how can you get permission
    to send a professional produced R&B demo tape to
    be heard. The demo will produced professionally
    so I would like a top music publisher to hear it.
    What measures should I take?

  3. Probably the best set of reasoning that I’ve heard. I value the advice!

  4. Tyler Morger says:

    Great article Cliff! The 10,000 hour rule puts perspective to not get discouraged.

  5. Robert says:

    Okay, no choice but to keep writing. Thank you, very good stuff.

    Also, under number 1, s/b 12 second INTRO, correct? The “r” is feeling left out. 🙂

  6. Troy C. says:

    Thanks for posting, Cliff. Nice article.

  7. William Thickstun says:

    more great stuff thanks Cliff

  8. Richard A. Berger says:

    I don’t agree with the 10,000 hour bit. That’s complete overkill. If one has some writing talent, it’ll be polished long before 2500 songs. If there’s a complete lack of talent, then 10 million hours won’t help.

    It’s more about the writer than it is about rules of protocol.

  9. Claudia J says:

    Loved the no nonsense right to the point statements in this post.
    Thanks as always, Cliff

  10. Dan M Cooper says:

    It’s not the 10,000 hours that makes the difference. It is a person who would do 100,000 hours if it were practical. They are motivated to ‘do the thing’ regardless of the outcome. Talent is relative. Talent is helpful, but in some, it can be a hindrance because they get can get big-headed and assume any effort they put in is genius.

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