Submitting Your Songs To ANYONE in the Music Industry

September 2nd, 2010

So you’ve written a great song, made a fabulous demo and now you’ll live happily ever after, right?  Well, kind of…  This article is the official “chapter after” you’ve written and recorded your song.  There’s no doubt that being a great songwriter and having beautifully recorded versions of your songs is an admirable goal in and of itself.  However, if you’re interested in having your songs see the light of day then your work is really just beginning.  While organizations like Tunecore do a beautiful job of helping you get your music out in the world, it’s still entirely up to you to make sure your songs get in the right music industry hands.  Until the people who can actually do something with your song (i.e. record labels, producers, managers and publishers) have heard it, it might as well not exist.  I know this sounds obvious but I think you’d be amazed at the number of songwriters out there who have great song demos that very few, if any, music business people have ever heard.  Creating the music is one thing but getting your music out in the world requires an entirely different set of skills.  The skills I’m going to focus on are networking, professionalism, persistence, persistence (yes, I know I wrote it twice…) courtesy and patience.

Networking

Like any business, it’s not only “what” you know but “who” you know that gets you ahead.  What this means in the music world is getting yourself out there to open mics, writer’s nights and any industry events you can find.  For those of you in music cities like New York, Nashville and Los Angeles there are an almost endless stream of opportunities.  For everyone else, you might have to look a little harder or travel from time to time to one of the cities I just mentioned.  I think it’s a universal truth that this kind of stuff isn’t always that much fun but especially when you’re starting out, it’s essential.  Let’s put it this way, all things being equal, if you’ve met someone from a record label or publishing company in a social setting and assuming you’ve had a nice exchange, there’s a much greater likelihood that they’ll not only remember you when you call but will make more of an effort to help you out if they can.  The point is that the more you’re out there, the more people you’ll meet and the greater the chance it will pay dividends down the road.  I’d also recommend remembering a few basic social skills while you’re at it like not immediately launching into your 10-minute, spoken-word bio when you meet someone.  It’s a much better idea to find out a little something about the person you’re talking to by remembering to ask a few questions as well.

Professionalism

Did I mention we’re talking about the music business?  This means it’s in your best interest to be professional about how you approach people in the industry.  When reaching out to someone in the music industry, call or email first.  Make this first contact short and to the point.  In other words, let them know why you’re calling/emailing (i.e. to schedule a meeting, to see if they’re accepting CD’s, to ask whether you can submit an mp3, etc.).  This is not the time to have a long discussion.  If you’ve been referred by someone they know (see “networking” above) mention this as well. Also, while it’s great to be excited and even confident about your material, it rarely pays to tell someone that you’ve got a “great” song or you’re an “amazing” songwriter.  Let your music speak for itself.  Once you’ve gotten approval to do so, then submit your song or bring it to the meeting.  It really doesn’t make sense to send out CD’s or mp3’s without first getting approval as they usually end up at the bottom of a pile or even worse, the person who hasn’t asked for it considers it an intrusion. Don’t kill the messenger here, I’m simply saying that the odds are that if someone isn’t expecting your material, there’s a good chance it won’t get heard.

By the way, if you’ve never seen the office of an A&R rep or music publisher, I’m here to tell you that it’s wall-to-wall CD’s.  We’re talking hundreds and hundreds if not thousands of them.  Make sure that your CD is clearly labeled with a few simple elements: Your name and contact information (phone and email), the name of the song or songs and possibly - if it’s a song for an artist - the name of the person you’re pitching it to. Also, make certain that every part of the package is labeled.  This means put your information on the CD and on the CD sleeve or jewel case.  Make sure that if the CD itself gets separated from the case, the information is the CD, too.  Also, if you’re using a jewel case, make sure there’s information on the spine.  Remember the part where I said there are thousands of CD’s in these folks’ offices?  When your CD ends up on a shelf with all the others, the spine of the CD will be the only way for them to identify it.

Finally, I can think of no good reason why any submission should be more than three songs.  If you’re pitching a song to an artist, they’re not hoping for a “bonus track.”  If you’re pitching to a publisher, three songs is a good way to show them you’ve got more than one good song without overdoing it.  If they want more, believe me, they’ll ask.  It all comes down to putting yourself in the position of the industry person.  If they’ve got a desk full of CD’s to listen to and have to choose between a CD with two songs on it or one with nineteen songs, which one do you think they’ll pick?

Persistence…Persistence

Let’s say you’re fortunate enough to reach someone by either phone or email and they’ve agreed to let you mail in a CD or email them an mp3.  Here’s what you should expect. Nothing.  In other words, it’s extremely rare that you’ll hear anything back quickly after you submit it.  (See “thousands of CD’s” above…).  As a matter of fact, you should put in your calendar to follow up two or three weeks after you’ve submitted something.  This follow up should be even shorter than your initial contact.  Email is probably best for this.  A simple email saying you wanted to make sure they’d received your submission is enough.  Also, don’t be surprised if the response you get back (if you’re lucky enough to get one) says they haven’t gotten it and would you mind resending it.  (See “persistence…persistence” in the above heading.)  Resending material is something that you should expect to do.  Following up every two to three weeks (unless you’re asked not to) is perfectly acceptable if you’re polite and to the point.  I’m not a cynic and I don’t believe that anyone has an agenda to ignore submitted material.  I’m a realist and the sheer number of submissions makes it almost impossible for anyone to stay on top of things.  Anything you can do to help remind someone is in your best interest and generally appreciated.

Courtesy

I think it’s important to realize that no one in the industry owes you anything.  This may sound harsh but it’s an important point.  You may very well have great songs and it would be in the best interest of the industry professional you’re pursuing to listen to them, but there are a lot of great songs out there and only a limited number of opportunities for them.  All this to say, if your song isn’t listened to right away or even if it’s lost or ignored, don’t take it personally. I’m a songwriter myself so I know exactly how important your songs are to you.  It’s not easy to submit them for judgment and tougher still to wait around hoping someone will actually listen. However, you’ll only do yourself a disservice by being rude or impatient with someone and heaven help you if you get a reputation in the industry for being difficult or unpleasant.

Patience

Given that there are so many artists, songwriters and songs out there vying for a limited number of spots, it all comes down to patience.  Patience with yourself as you improve your musical skills and patience with the industry people you’re soliciting as they make their way through all of the material in line ahead of you.  My recommendation is to have as many irons in the fire as you possibly can at all times so that you’re not waiting for any one thing to happen or not to happen as is so often the case.  The more people you get to know, the more opportunities you explore and the more submissions you make, the less likely you are to get discouraged and the more likely you are to start having success.

Good luck!


The DIY Guide to Singing in the Studio

August 10th, 2010

Why Your Vocals Are Important

Your career as a recording artist hinges on many things from the songs you choose to the musicianship on your records. But the single most important thing for your artist identity is your voice. Your ultimate goal as a vocalist is to sound exactly like yourself. In other words, the more relaxed and confident you are as a singer, the more people will know who you are and what you’re about. In realityWhy Your Vocals Are Important
Your career as a recording artist hinges on many things from the songs you choose to the musicianship on your records. But the single most important thing for your artist identity is your voice. Your ultimate goal as a vocalist is to sound exactly like yourself. In other words, the more relaxed and confident you are as a singer, the more people will know who you are and what you’re about. In reality, it’s predominantly musicians who listen to CD’s for the musicianship, but the people who decide to buy your CD will connect with your voice first and everything else much later.

This article will serve as a do-it-yourself primer for how to approach singing in the recording studio. In today’s independent musical environment, it’s typically the case that you will play the part of, not only the artist, but the manager, record label and producer, too. The trick when it comes to getting great vocal performances is to make the most of each of these roles by knowing which role to play and when. I’ll be describing your responsibilities for each of these roles in the paragraphs below.

The Role of Manager/Record Label

In this role, your job will be to make sure you have a great place to record where you feel comfortable and can do great work. Otherwise put, you’ll need to go out and find a studio, talk to engineers, listen to examples of their work, get prices based on your budget and ultimately lay the groundwork for an organized, low-stress recording process. Acting as manager, you might also decide to invest in your own recording equipment (beware of the learning curve!) to give yourself the added flexibility of recording whenever you want with no concerns about the studio clock. Whether you record at home or in a commercial studio, taking care of the details (which have very little to do with actually singing) will make all the difference as to how smooth your vocal recording process will be.

Regarding artist development, an essential task in your role as manager and record label will be to consider a vocal coach. The more you sing your songs and work on them before you go into the studio, the better prepared you’ll be to give a great performance when the time comes. By studying your songs and working on the minute details ahead of time, you’ll end up with a baseline performance that you can deliver confidently. Then when the light goes red (which can be stressful enough), you won’t have to worry about how you’re going to approach your technique or interpretation.

The Role of Producer

Here your role will be to not only find the songs that work best for you as an artist but to help guide the singing process by keeping an eye/ear on a few very important elements. The first element would be the songs. It’s up to you to find the songs that you can sing with emotion and sincerity. If you’re a songwriter, it’s easy to assume that the best songs to sing will be your own, but it’s never a bad idea to look for outside material as well. Outside material will not only keep the level of songwriting consistently high but can also add the necessary diversity to a project. In either case, you have to know what your “artist’s” vocal instrument is capable of and make sure the songs fit. The key of the song is another major consideration. Just because you’ve always sung a song in a certain key does not mean it might not work better in a slightly higher or (even more surprising sometimes) lower key.

When it comes to the actual recording process, you will have to ultimately make decisions about when things are going well and improving and when enough is enough. This can be extremely difficult to do in the heat of battle but it is essential. Being both producer and artist is a very delicate balance. My recommendation would be to take a short (even 5 minute) break every hour or so and listen back to what you’ve sung. The temptation is to keep singing and singing because that perfect take is just one take away. In reality, your best take might have come five takes ago and you’ve been wearing yourself out needlessly.

I am a firm believer in the composite (comp) vocal because it allows the singer to sing the song from beginning to end multiple times going for the performance without worrying too much about the details. Getting bogged down in trying to fix a word or line can be draining and quickly take the life out of a vocal performance. Creating a comp vocal is as simple as recording multiple passes of your lead vocal without allowing your editor/critic into the equation. In other words, sing the song several times (as if you were doing it live) without stopping or redoing anything. Then when this is done, put on your producer hat and listen back to each pass while marking on a lyric sheet which pass is good on each line. It’s possible to have lines where several passes work. I hope this is your biggest problem. After listening to every pass and taking the appropriate notes, if there are still a few lines that need work, you can go after them then knowing exactly what you’re missing and how to fix it. The key to this process is to stay out of your own way while you’re singing. Try to prevent yourself from judging what your doing while you’re doing it. There will be time for that when you’re listening back. The more you keep the producer and artist separate during this part of the process, the more effective you’ll be in getting a great performance.

If you have the budget to actually hire a producer, you’ll be very glad you did.

The Role of the Artist

This role is strictly musical. All of the groundwork has been laid. When you step up to the microphone, your only task is to remember that these songs move you and to sing them that way. Stay away from any and all technical concerns such as whether you’re hitting the notes exactly on key or whether your timing is good. All of this can be addressed when you sit back down in the control room to listen to what you’ve done.

A piece of advice I give all my singers when they get bogged down worrying about hitting the note and sounding good is to think about the words to the song and what they mean. The best singers sound like they’re talking to you. You believe what they’re saying because they believe what they’re saying. Simply put, just tell the story and the pitch and the tone will follow.

Of course it can be nerve-racking the first few times you go in to record your vocals but the more you do it the easier it will become. Every bit of work you do in advance as your own management, label and production team, will make you that much more prepared to deliver a great vocal performance as the artist you are.

Good luck!

The Value of a Good Mix

July 8th, 2010

Once you’ve decided to up the ante and put your music online for the world to hear, it’s in your best interest to pay close attention to every step in the recording process. One of the most vital of these steps is the mix of your song. It’s not enough to have a great song. You need a great recording and a strong mix is an essential part of any great recording. The art of mixing (and make no mistake, it is an art) is not a skill everyone possesses. It’s well worth your while, even if you’ve recorded your tracks yourself in your home studio, to seek out an experienced mixing engineer. While there is no substitute for a dynamic, exciting musical performance, a good mix can enhance every aspect of that performance so that the final sonic result truly makes your song stand out. On the other hand, a poor mix can severely compromise even the best song and performance. Only you can write and sing your songs. That makes you an expert in those areas. However, unless you’re also an expert mix engineer, I’d highly recommend going to someone who is.

Budget

I get it. Everyone wants to save money. I do, too, but there are places to save and places to invest. In an effort to keep recording costs down, many musicians have purchased their own recording equipment. This is terrific and there’s never been a better time to buy affordable, high-quality gear. As long as you’re as passionate about learning the engineering process as you are about your music, you’ll do great. Owning your own recording equipment also takes a lot of the pressure off when it comes to experimenting in the studio. Finally, it allows you to record as many takes as necessary to get the performances you want without worrying about the clock. However, one way to make the absolute most of your recorded performance is to let an expert mix them. It’s amazing what a talented, experienced mix engineer can bring out of a mix that might otherwise get lost or obscured at the hands of a less able mixer.

Before You Mix

Before I cover in greater depth what makes up a good mix, let’s go back to performance for a moment. No matter how great the mix engineer may be there are some things you simply cannot fix in the mix. To be more specific, there is no way to “mix in” a great vocal or instrumental performance. What makes a performance great might surprise you. For example, sometimes it’s what you don’t play that counts the most. In my experience, the best studio musicians are the best listeners. What I mean by this is that great players base their instrumental performance on whatever else is going to be played in the song so that all the instruments work together as a whole to serve the song and NOT their individual egos. Playing too much is the hallmark of an amateur studio musician. Secondly, the timely use of dynamics (where to play louder/softer or with greater/less intensity) is essential to a mix that breathes and has shape to it. Simply moving up and down a volume fader won’t do the same thing. When it comes to singing, all the Auto-Tune and reverb in the world won’t give a vocal performance real sincerity and emotion. All this to say, make absolutely certain that the performances are exactly how you want them before you start the mix process.

The Instruments

Getting great instrument sounds in a mix is a combination of many factors. Finding space in the mix for each individual instrument is essential. This is often achieved through judicious use of EQ, compression, volume and panning. For example, the skill it takes to get great drum sounds, marry the kick drum to the bass while also giving the electric guitars rooms to breathe and sparkle is developed over time and repetition…a lot of repetition. When this is done properly, the instruments are exciting to listen to. Each has its place and role to play and when they come together, the song takes on a life of its own.

Vocals

A great mix engineer always makes the treatment and placement of the vocal a priority. Once the instrumental mix is generally where it needs to be, it’s time to make certain that the vocalist is running the show. A combination of EQ, compression, tuning (if necessary), effects and volume fader automation should all serve the ultimate goal of making it sound like the singer is in charge. There are several risks associated with improper vocal placement. If the final mix has too much vocal, then the instruments end up sounding small and weak. However, if the vocal is too soft in the mix, it loses its ability to communicate the emotion of the song. Every genre has its preferred vocal level. In general, pop music has the vocal more integrated into the instruments whereas country music (with its emphasis on the lyric) generally puts the vocal higher in the mix. There are, of course, exceptions to every rule but a good mix engineer will know the genre he or she is mixing in and do the right thing for the song.

On a related note, one of the best reasons to bring in an experienced mix engineer even if you’ve recorded the song yourself is a fresh, objective set of ears. It’s been my experience that if the singer mixes their own project, they tend to keep the vocals too low for a couple of reasons. One is that most singers tend to get uncomfortable with their vocals up in a mix. There are precious few singers I’ve ever worked with who genuinely love the sound of their own voices. By keeping the vocal low in the mix, the vocalist/engineer won’t have to leave their comfort zone but the mix suffers. The second reason has to do with the fact that the singer already knows the words and assumes that they’re hearing the words when, in fact, they may be too low for someone who doesn’t know the song to understand.

Mastering

Mastering a mixed recording is a separate skill altogether. While this isn’t an article about mastering, I’d recommend using a dedicated mastering engineer (not your mix engineer) when it comes time for this step. More to the point, the value of a good mix is that the mastering engineer will spend much less time (their hourly rates are generally higher than mix engineer rates) getting the finished master together. In other words, money you spend on a good mix will end up saving you money on a final mastered recording.

Doing It Yourself

If you’re still intent on doing your own mixing, consider hiring an expert to mix a song or two for you and then ask them for the session files back. Assuming you’re using the same recording software (i.e. ProTools, Nuendo, Logic), you’ll be able to examine every detail of how the mix was done and use the finished mix files as a kind of tutorial so you can ultimately learn to do them yourself. Good luck!

The Advantages of Using Session Musicians On Your Songwriting Demo

June 7th, 2010

Why do professional recordings sound, well…professional? There are a number of reasons including high quality microphones, pre-amps, an experienced engineer and a well-designed studio space. But one of the single most important elements in a great-sounding, professional recording is the performance of the session musicians. There is a reason that the job of the session musician exists. It’s these musicians whose talent and studio experience contribute in a major way to the polished sound of a recording. Because there are different rules that apply when you’re recording an artist demo, I’m going to limit the scope of this article to songwriting demos specifically.

Shouldn’t I Be Able To Do This Myself?

While I am a big proponent of wearing as many hats as you can in your musical career, there are certain areas where it makes much better sense to rely on experts. First of all, it’s extremely important that you take ego out of the equation. There is no shame in having someone else play on your demo. Remember that a songwriting demo is supposed to put your song in the best possible light in order to “sell” it to prospective artists or place it in films and TV shows. It is not supposed to be proof of your studio musicianship. Recording your instrument in the studio requires an entirely different skill set than playing live. For lack of a better description, studio recording is more like music surgery than a musical performance. While you might be comfortable playing guitar in your living room or even on a stage in front of hundreds of people, it’s an entirely different ballgame to sit in a four by six-foot booth wearing headphones and listening to a clicking sound. Giving a note-perfect, dynamic and in-time performance in this kind of unnatural setting requires a special set of skills.

Isn’t It Cheaper if I Do It Myself?

Given that we all have to keep an eye on the bottom line when it comes to our recording budget, there is the temptation to save money by playing on the demo yourself. The problem with this method is that often it will take an inexperienced musician twice as long to get a viable take as it would a pro. One of the many advantages of using session musicians is that they are not only good at what they do but fast. In other words, the price you pay to hire a session musician translates into savings on studio time compared to playing the part yourself. Being fast in the studio is useful for another reason as well. When a session bogs down with take after take, it starts to feel a lot more like work. When things go quickly and smoothly, they stay musical and fun. Don’t discount the need for a session to stay enjoyable. My experience has been that everyone does his or her best work when the atmosphere in the studio is light and productive.

Great Expectations

When it comes to recording a demo, it’s essential that you keep your listening audience in mind at all times. In the music industry, there is a certain level of “polish” that record labels, publishers, managers and producers have come to expect from the demos they listen to. By bringing in the same musicians that play on hundreds of songwriting demos and major label record projects, you’ll be giving these industry types what they’re used to hearing. We’ve all heard from time to time industry professionals say that they can “hear through” your rough recordings. My recommendation is NOT to take that chance. You’ve only got one opportunity to make a first impression and you should give yourself every advantage. Also, even if there is one industry professional willing and able to hear through a rough recording, you’ll hopefully be pitching this song to a number of industry people many of whom will be expecting a professional sounding demo.

The Care and Feeding of Session Musicians

When it comes to working with session musicians, there are a few things to keep in mind. First of all, if you’re not comfortable writing out a chord chart, professional session musicians are perfectly capable of listening to your rough recording and writing out their own charts. For them, charting is quick process that should take no longer than 10-15 minutes at the most. Then, when it comes time for the musicians to play, always suggest that they try it their way first. There are two reasons for this. First of all, you’ve hired them to make your demo sound great so you should give them a chance to go with their instincts before you offer any direction. Secondly, by letting them do what you’ve brought them in to do with a minimum of interference, you’ll create goodwill that will go a long way towards the overall vibe in the studio. In almost every case, what the session musicians come up with will be better than you ever expected. HOWEVER, if you’re still not getting what you want after they’ve tried it their way, you’re 100% entitled to politely ask them to try it the way you were hearing it. The ONLY appropriate response from a session musician to your request is “absolutely.”

Conclusion

It can be intimidating to work with such talented musicians, but remember, they’re working for you! One of my favorite expressions is “the best ones have nothing to prove.” In other words, when you hire pros not only will they be great at what they do but they should be a pleasure to work with as well. There is no reason to hire even the best session musician if they have a bad attitude. This is extremely rare but if it happens, I’d recommend never using that musician again. There are way too many wonderful, friendly and talented session musicians out there to ever settle for one with a chip on their shoulder.

Finally, if you’ve never used a professional musician on your songwriting demo, do yourself a favor and try it out. You’re in for a treat and you’ll end up with a great demo.

Good luck!

The Pros & Cons of Signing a Publishing Deal

May 5th, 2010

For most songwriters in the early stages of their careers, the idea of being hired as a staff songwriter for a publishing company is close to the Holy Grail. It represents that most coveted prize of industry recognition and validation of your talent along with a gateway to cuts, movie placements and any one of a number of other exciting possibilities. However, keep in mind that wanting or entering into a relationship with a publisher in order to simply validate your talent is probably not the best approach. As with any business relationship, it’s essential that you, as the songwriter, understand what you’re giving up as well as what you stand to gain by signing over partial (or complete) ownership of your copyrights to a music publisher.

What is a Publishing Deal?

Let’s start at the top, in general terms, a typical publishing deal involves the assignment of some part of the ownership of your songs to a publishing company in exchange for a monthly payment known as a draw. The publisher can also provide co-writing opportunities based on their industry relationships and pitching opportunities by members of the publishing company’s staff called song pluggers.  I’m aware that there are many variations on this arrangement such as no draw in exchange for giving up less ownership of your copyrights to the publisher but for the sake of this article, I’m going to paint in broad strokes.

The Pros

Listing the advantages of a publishing deal is easy as most songwriters have heard (or dreamed) of these.

1.     A Draw - For a songwriter getting started in the business, it’s extremely difficult to write full time without having money to live on.  The monthly draw provided by a publisher can help ease that burden.  While some draws are enough to allow the writer to write full time, most are enough to, at least, make it so the writer only has to have a part-time job leaving more time for songwriting.

2.     Demo Budget - Making high quality recordings of your songs is not cheap and having a publisher to put up the money for these recordings can help out quite a bit.

3.     Song Pluggers - These are employees of the publishing company who are specifically charged with finding opportunities for your songs.  They pitch your songs relying on their relationships with record labels, producers and artists as well as a variety of other music business decision-makers.

4.     Networking/Connections - The credibility that comes from signing with established music publisher is a powerful thing.  It can open doors to meetings, co-writes and countless other relationships in the industry.  Also, publishers have industry-wide relationships that can provide great opportunities for a songwriter who hasn’t had the opportunity to network much on their own.

5.     Validation -The validation that comes from a publishing deal is what most beginning songwriters long for. In the early stages of most songwriters’ careers, they’ve most likely written songs in obscurity and with the exception of friends and family they’ve never received praise and recognition from anyone in the industry.  It can even act as a motivator to improve a writer’s work ethic and even inspiration.

The Cons

This is where I’d recommend paying close attention.  I know the idea of being able to write songs and have your publisher take care of all the details is an appealing thought…but the reality is a bit less simple. Don’t kill the messenger here, but as a friend of mine once said, “They don’t call it the music ‘friend’ or the music ‘nice.’”  This is a business and it helps to remember that a publisher is giving you something in order to get something.

1.     Your draw & demo budget are essentially loans - The money that makes up your draw and your demo budget is money that the publisher will take back from your share as soon as your songs start generating income.  More importantly, unlike a loan paid back to a bank, even after you’ve made back the money to pay the publisher for the money they’ve invested in you, they will continue to own the publishing on your song and make income from it.  In most cases, this is an arrangement that lasts for the rest of your life and then some.  Also, in most cases that recording that the publisher split with you or loaned you money to make is their property entirely. This translates into no master fee payment for you, the songwriter, if that recording ends up in a film or on TV.

2.     You and your songs aren’t always the priority - Even though the idea of a song plugger getting your songs heard is comforting, the reality is that in most publishing companies, there are many more signed writers than there are pluggers.  In other words, your songs, while the most important songs to you, are among the hundreds (actually thousands if you count the back catalogs of most publishing companies) that the overworked song pluggers have to consider for every pitch opportunity.

3.     Validation is NOT enough - As a songwriter, I understand how good it feels when someone in the industry tells you they love your songs.  In and of itself, this is not enough of a reason to give away your publishing.  To me, the analogy would be of a guy going up to a girl in a bar and saying “You’re beautiful and you should sleep with me.”  In other words, as a writer, you should work every day until you’re confident your songs are good.  Use resources like song critiques, songwriting organizations and your songwriting peers to get good, constructive feedback on your material.  Don’t just sign with a publisher because they tell you you’re good.

Your Options

My intention is not to discourage but rather to empower you.  By not looking at a publishing deal as the only answer to your songwriting prayers, you’ll put yourself in a position to do for yourself which, ultimately, will be the most consistent and rewarding way of having a sustainable career as a songwriter. In other words, you don’t have to have a publishing deal in order to act like you have a publishing deal every single day.  Here’s what I mean…

1.     Be your own publisher - You don’t need an established publisher to publish your songs. It’s a relatively simple proposition to start your own publishing company through one of the performing rights organizations (ASCAP, BMI and SESAC). A simple phone call to one of these three organizations can get you started.

2.     Put yourself on a regular writing schedule - If you want to be a professional songwriter, act like one.  Set aside regular times to write and treat it like a job. Folks in the working world don’t skip work because they “don’t feel like it” and neither should you.

3.     Demo your songs - Develop a relationship with a professional recording studio and when you’re absolutely certain you’ve got a song that’s ready for prime time, spend the money to make a broadcast-quality version suitable for a variety of uses from pitching to artists to placement in film and TV. And speaking of pitching…

4.     Pitch your songs - Actively look for opportunities for your songs.  It’s one thing to write a good song and have a great demo but if no one hears it, then it can’t possibly generate any income for you.  This isn’t the glamorous, romantic part of the business but I promise you, the overwhelming majority of successful songwriters - even those with publishing deals and song pluggers - spend a lot of time pitching their own material. It’s tough out there and you need to do everything in your power to get your songs heard.  Also, as I mentioned above, no one will make your songs a priority more than you will.

5.     Network - Another less-than-pleasant reality for the gifted, introverted songwriter is that there is no substitute for the relationships you make in the industry.  Get out there and meet people.  This doesn’t mean you have to be fake or stay up until 3am drinking every night (unless you like that kind of thing).  It does mean, however, that you have to find opportunities to interact with the decision-makers in the music industry.  A few suggestions of ways to do this might be attending music conferences, songwriter festivals and some of the events sponsored by organizations like the Nashville Songwriters Association International (NSAI) or the Songwriter’s Guild of America (SGA).

6.     Sign an admin deal - If you’re starting to get some cuts and placements for your songs and the subtleties of copyright law, royalty statements and licensing feel like too much to keep track of or negotiate, then consider signing with a publisher to administer your copyrights.  In other words, instead of giving away ownership of 50%-100% of your copyright, give a copyright administrator 15%-25% to “mind the store” while you’re taking care of the other stuff.  I promise you, if you’re making money from your songs, you’ll have no trouble at all finding an experienced publisher to administer your copyrights.

Conclusion

For the sake of simplicity, I’ve kept this article and the terms of a publishing deal very general. There are all manner of publishing deals from copyright administration all the way to full ownership of your publishing and there are reasons for and against all of these. Music publishers provide a valuable service in our industry but I think it’s important to realize that signing a publishing deal isn’t always your best option.  Be absolutely certain you understand what you stand to gain (beyond the simple validation of your talent) and what you’re giving up to get it.  In the world of professional songwriting, there is no one way to achieve success and, no matter what, the more you understand and can do on your own, the better off you’ll be.  Good luck!

Capturing The Magic In Your Rough Recordings

May 5th, 2010

www.jenniferhamady.com

www.jenniferhamady.com

Songwriting, for most of us, is a tremendously intimate experience.  The magical inklings of lyrics and melodies spring to life in our minds, getting polished and reworked until they’re ready to be shared with the world.

Unfortunately, the delivery is often a painful one.  The way we imagine our musical creations rarely seems to translate quite right to our rough recordings.  Often something gets lost or altogether altered.  This is all the more true when we ask other people- session players and certainly singers- to give voice to our work.

Are these ‘mistranslations’ inevitable?  What is the best way to get our songs out there in the world as we feel them in our hearts and hear them in our heads?

The first part of the answer lies in how you initially express and share your song.  This is generally in the form of a rough demo, the recording of which is often a traumatic experience for most non-singing songwriters I know.  Desperate to just get it down, they shift out of the inspired mindset in which they created the song and- apologizing all the way- clinically eek out each note and phrase.

While this may seem like the right approach to capturing and conveying accuracy, it’s one of the worst things you can do.  The lyrics and melody are, after all, only one aspect of the song.  And contrary to popular opinion, they’re in fact the easiest to teach and learn.  The magic, on the other hand- that intangible, inexplicable ‘feel’- is not.

As both background and explanation, let’s look at how a song is aurally learned.  Consciously, the mind- via the prefrontal cortex- attempts to intellectually organize and memorize lyrics, melody, and rhythm.  Unconsciously, the mirror neuron system- what allows us to imitate, among other things- processes the subtleties and nuance of the way the singer is breathing and singing.  Finally, if the performance is perceived as a moving one, it engages and registers in the basal ganglia and amygdala- the emotion centers of our brain. Put together, the result is technical accuracy, internalized inflection, and emotional conviction.

Unfortunately, if you sing your scratch demo as perfectly as possible, neglecting the passion and emotion, your demo singer will likely miss them too.  In spite of what he or she might otherwise choose to do, the mind and muscle memory will inevitably record and reproduce your sterile version of the song.

The good news is that ‘demo lock’ can be as positive as it can negative.  It is therefore your job as the songwriter, no matter how well or badly you think you sing, to do your best to get your and the song’s soul core onto your rough recording.  Doing so will ensure that the singer’s emotional memory is activated to capture and repeat it.  The intellect can then be called upon as needed to make any conscious alterations to notes, lyrics, timing, or phrasing.

Consider Johnny Cash’s “American IV: The Man Comes Around” or Joni Mitchell’s “Both Sides Now”.  With the feel in their later years trumping ‘correct’ and technically enviable singing, the mind and body of the listener can focus on the heart of these songs.  Have singers learn ‘A Case of You’ or ‘Hurt’ from these records as opposed to the originals, and you’ll be blown away by the difference in not only their interpretation, but their musical and technical accuracy as well.

It also helps, when possible, to have the scratch vocal performed by someone of the opposite sex of your demo singer, or at least, someone with a very different kind of voice.  This will further prevent the conscious mind from trying to technically and tonally ‘match’ the sound of the singer’s voice, shifting the focus to the embodiment of the song’s essence and message.

I’d also like to address the structure of the demo session itself.  Most of us on both the singer and songwriter sides of the aisle are used to a 2-3 hour, one-shot deal.  The song is played, a key is picked, the tune is learned and performed.  That’s a lot of work- on a lot of levels- for a couple of hours.  The pros can definitely do it, but I think there’s a way to make the process even more relaxed and effective for everyone involved.

To begin, I recommend that songwriters provide singers with their scratch demos a few days or a week before the session. This gives them a chance to learn the song in their own safe space. Without the pressure to immediately perform, the intellect and body tend to relax, helping to ensure a better initial learning.  If you’re uncomfortable with such a hands-off approach, a quick phone check-in will ensure that your singer’s on the right track.

Another trick I use- albeit perhaps unconventional- is to recommend initially learning in silence.  Generally, singers start ‘faking through’ a song as soon as they hear it.  The problem with this approach is that muscle memory is unable to tell the difference between ‘learning’ and ’singing’.  Two or three times of half-singing through a piece, and the voice and body are well on their way to making unsupported associations that are difficult to overcome when it’s performance time, even for the pros.

By learning the song through listening however, both the emotional and technical cues can be processed and memorized, ensuring an optimal initial physical engagement. You may have to pay your singers a bit more for this ‘advance work’, but I assure you that the investment will be well worth it.  Not only will you have a more confident and relaxed vocalist in the booth, your session will likely go much faster and more smoothly.

Just as your songs come from the heart, so from there should they be initially expressed, learned, and recorded.  Stay connected and committed to your emotional conviction at all times, and the soul of your songs will always come through.

Why You Should Seriously Consider Using A Professional Recording Studio

April 5th, 2010

Who’s the Expert

You’re a songwriter. It’s what you do. It’s what you’ve trained yourself to do through countless hours of study, practice and effort. Your songs are yours and no one can write them for you. In other words, you’ve become an expert at writing your songs. That’s how it should be.

However, if you’re going to treat your songwriting as a business that you hope to profit from, then it’s in your best interest to employ experts at every level. In other words, unless you’re also a recording expert, I’d advise you to employ the people who are. Writing a great song is the first and most important part of the process but a high quality, well-performed demo of your song comes a very close second. Unless you’ve devoted as much time to learning the art and craft of recording as you have to your songwriting, you will be doing your songs and your career a disservice by attempting to record your demo yourself.

We’ve all heard the argument that a great song is a great song and anyone with ears should be able to “hear through” any recording no matter how rough. To my way of thinking, this is the music industry equivalent of being set up on a blind date with a person who may very well have a heart of gold but who doesn’t bother to shower. In other words, you’ve only got one chance to make a first impression with your song and given the competition out there, it had better be a great one. You might even meet a music industry person who can genuinely hear through a rough recording. This may be true for that one individual, but if you’re planning on showing your song to a variety of artists, managers, producers and A&R reps as well, it’s never safe to assume that anything less than a first-rate recording will do. By “first rate” I don’t mean full-band or elaborately produced, I simply mean your song should be recorded and produced by professionals.

How to Find a Good Recording Studio

One of the most daunting aspects of the recording process for most songwriters is simply finding the studio that is right for them. Word of mouth in the songwriting community and the recommendations of your performing rights organizations (BMI, ASCAP & SESAC) are great places to start. My recommendation is that you should treat this part of the process just like you would any business decision. Gather as much information as you can and base your decision on where you think you’ll get the best service and, of course, the best results.

The Studio

With the advent of improved recording technology and affordable, high-quality equipment, professional recordings can be made almost anywhere. Recording is no longer the exclusive domain of the big, multi-room complex. That being said, there are a few things you should consider before choosing a studio for your project. First and foremost is sound quality. Ask the studio owner/engineer for a demo of something that’s been recorded in their studio. But you should be more specific still. Ask that the music on the demo be in the style of the music you’re planning to record. For example, if you’re making a country demo, it doesn’t matter if the studio has a great sounding R&B demo because that won’t necessarily translate into a great sounding country recording. Secondly, make sure you’re comfortable in the space where you’ll be working. Although working in a big, beautiful studio can be inspiring for some, it can be intimidating for others. You’re going to be spending a lot of time in this place, make sure you feel at ease there so that you can relax, work effectively and enjoy the process.

The Engineer/Producer

It’s not only the studio you’ll be spending time in but also the engineer/producer (often the same person) you’ll be spending time with that matters. You’ll want to make sure you’re comfortable working with this person as you’ll be entrusting them with your music. A few things to look for in an engineer/producer include organization, patience and focus. The more experienced and professional they are, the more you should feel like they have your best interests at heart and want nothing more than to give you the best product you can possibly have. There should be no ego whatsoever involved no matter how accomplished/experienced this person may be. A simple reminder for those of you who are new to the game…it’s not the engineer/producer’s role to judge whether the song is good or bad. The assumption is-and should always be-that you’re there recording your song because you know it’s good and ready to be recorded. It’s their job to take that song and make a great demo so that it’s ready to be heard. All this to say, don’t be disappointed if you don’t get comments about whether your song is good or not, it’s actually not the engineer/producer’s place to comment.

The Money

Beware of being penny-wise and pound-foolish. Remember that you’re running a business and investing in your business is an essential part of helping that business grow and ultimately bring you a return on your investment. This does not mean, however, that you shouldn’t have a crystal clear understanding of what the costs of your demo will be. When it comes time to discuss price with the studio, remember to ask for an itemization and all fees. The obvious fee would be the hourly rate but it’s important to ask what other charges you might be incurring. This can be anything from a separate engineer charge, costs for burning CDs and even separate charges for certain pieces of studio equipment. A studio using an hourly rate system ought to be able to give you a fairly accurate estimate for what your overall project will cost. Some studios simplify the process even further by giving you an all-in project fee that is decided up front. It’s always better to know all of this at the beginning of a project so that there are no unpleasant surprises when it comes time to pay.

Know Your Strengths

There are only so many hours in the day. If you’re early in your career as a songwriter, you should be spending those hours working on your songwriting and devising every means possible (networking anyone?) to get your songs heard. However, if you’re truly fascinated by the recording process itself and are willing to invest the time, then by all means learn to engineer and produce as well. There’s never been a better time to get involved in recording due to all of the innovations and improvements in recording technology. If, however, you think you’ll save money by doing your own recordings without investing an equal amount of time to learn how to engineer, the end results will hurt your cause more than any amount of money you might save by recording yourself. As I’ve heard said, cheap can be expensive.

Conclusion

Let me be clear. I’m not recommending that you go out and spend your hard-earned cash on a professional recording every time you write a song. If you’re planning on having a career in music you have to be judicious in how/when you invest your demo budget. But, when you’ve got a song or songs that are ready for prime time, I’m simply suggesting you treat them that way.

Good luck!

Spencer Day on KPSP Channel 2 in Palm Springs.

March 4th, 2010

Spencer Day on playing “Mary Lincoln’s Last Night Out” on KPSP Channel 2 in Palm Springs.

 

Before You Record Your Indy Album

March 1st, 2010

When it comes to recording a CD project where you’re the artist, you’ve got a lot of big decisions to make that will ultimately influence the way your project sounds. In other words, the more you do to prepare yourself before the record light comes on, the more enjoyable the process and the product will be.

PreProduction

Pre production is everything that you should be taking care of prior to the first time you actually record something in the studio. This includes song selection, arrangement ideas, voice lessons, scheduling session musicians, finding a recording studio/engineer and even starting the process of finding a graphic artist for the CD artwork as well as a duplication house to mass produce your finished master. This can be a daunting amount of work especially if you’re new to the game, however there is someone you can turn to who can help make this process much more effective and significantly simpler.

The Producer

If you’re wondering whether or not a producer is a good idea for your project, then it’s important to understand what a producer brings to the table. In a word, it’s experience. Let’s assume the upcoming project is your first, second or even third independently released CD. This means that your studio experience is comparatively limited next to a producer who has often done dozens of projects. In other words, a producer has spent significant time becoming an expert at something that’s still relatively new to you. With this production experience comes a variety of skills that the producer will use to help you end up with a polished, professional-sounding project. This skill set typically includes everything from knowledge of the craft of songwriting (useful in song selection and improvement), relationships with session musicians (which often includes the ability to play instruments at a very high level themselves), the communication skills to explain to the musicians what the overall “vision” of the project is, knowledge (or ownership) of a good recording studio and, last but not least, the ability to work with you as a vocalist/instrumentalist to help you bring out your best performances in the studio. Finally, the perspective that a producer brings to a project can be extremely useful as it’s often difficult to make clear judements about your own vocal/instrumental tracks.

A question that I get asked often in my workshops is where artists should look to find producers for their indy projects. There are a variety of sources. The first is usually word of mouth. Ask other artists in your music community who produced their CDs and how their experience was. Also, if you have a CD of an independent artist and you really like the way it sounds, look and see who’s listed as the producer then contact that artist to get the producer’s information. If you’re new to a community, you can always ask your performing rights organization (BMI, ASCAP or SESAC). They usually have a list of producers that they recommend. Finally, although always a bit of a reach if you’re new to the game, you can look at some of your favorite major label CDs and see who’s listed as the producer and then contact those producers as well. Although it’s unlikely that successful producers will have time in their schedule to work with an indy artist, you never know and the worst they can say is “no.”

The Recording Studio

With the advent of improved recording technology and affordable, high-quality equipment, great recordings can be made almost anywhere. Recording is no longer the exclusive domain of the big, multi-room complex. That being said, there are a few things you should consider before choosing a studio for your project. First and foremost is sound quality. Ask the studio owner/engineer for a demo of something that’s been recorded in their studio. But you should be more specific still. Ask that the music on the demo be in the style of the project you’re planning to record. In other words, if you’re making a country CD, it doesn’t matter if the studio has a great-sounding R&B demo because that doesn’t necessarily translate into a great-sounding country recording. Secondly, make sure you’re comfortable in the space where you’ll be working. Although working in a big, beautiful studio can be inspiring for some, it can be intimidating for others. You’re going to be spending a lot of time in this place, make sure you feel at ease there so that you can relax and deliver great performances. And, lastly, don’t forget to ask for any and all fees. The obvious would be the hourly rate but it’s important to ask the owner/engineer what other charges you’ll be incurring. This can be everything from a separate engineer charge, cost for burning CD’s and even separate charges for certain pieces of studio equipment. A studio ought to be able to give you a decent estimate for what your overall project should cost. Some studios simplify the process even further by giving you an all-in project fee that is decided up front. It’s always better to know all of this at the beginning of a project so that there are no unpleasant surprises when it comes time to pay.

Vocals

Your career as a recording artist hinges on many things from the songs you choose to the musicianship on your records but the single most important thing for your artist identity is your voice. That being said, your ultimate goal as a vocalist is to sound exactly like yourself. In other words, the more relaxed and confident you are as a singer, the more people will know who you are and what you’re about. Other musicians care about musicianship, but the people who will ultimately buy your CD will connect with your voice first and everything else much later. There are a lot of things you can do before you start the recording process to improve your chances of getting great vocal performances. First and foremost is practice. The voice is a muscle and the more you work with it the stronger it gets. No matter how good a singer you are, I’d recommend working with a vocal teacher or coach on the songs you’ve chosen to record. This way you’ll be working with an expert to help you get the most out of your voice on the songs you’ve chosen. This is not something that is limited to beginners. Multi-platinum selling artists use vocal coaches as often as, if not more often than, beginners.

Artwork/Graphic Design

Putting out your own CD is a big job. Not only are you the artist but you’re playing the role of record label, too. That being said, it’s worth considering starting the process of finding a graphic artist to work with and getting the artwork together even before the CD project has begun. This means collecting the necessary information for the CD insert like pictures and computer files of your lyrics. I mention this because if you don’t start this process early then you’ll be adding months of additional work after you’ve finished the actual recording of your project.

Final Thought

Making a CD is like taking an audio snapshot of where you are as an artist at a given moment in your career. Since it’s expensive to make a quality recording, it’s very likely that you’ll be using this CD to represent yourself for a long time. The better prepared you are the more fun you’ll have making your recording and the better your CD will sound.

Good luck!

The Benefits of Stripping Down Your Song Demos

January 28th, 2010

So You’ve Got A New Song

Let’s begin at the beginning.  You’ve written a song and, hopefully, you’re thrilled with it.  So thrilled, in fact, that you want to record it right away and use every instrument in both the Western and Eastern musical traditions on the demo.  I don’t blame you one bit.  There’s nothing more fun than dressing up your songs to go to town.  But it might make sense to stop and ask yourself what your goals are for your demo.

Why Are You Demoing Your Song?

If the answer is that you’re a recording artist in your own right and you’re putting together a collection of demos that represent you and your sound, then, by all means, create a full-blown demo and best of luck.  But if the answer is that you’re hoping to represent your song in a way that highlights what is unique in your melody and lyric and you’re hoping to pitch it to publishers or recording artists in order to get a cut, you might want to put on the brakes before doing a full-blown demo.

Budget

Let’s start with the elephant in the room…the money.  Doing quality recordings of your songs is never inexpensive.  As a matter of fact, doing a full band productions of a song can be downright expensive.  As a result, you should have VERY good reasons for doing a full production of your song.  An example of a “very good reason” would be that you know a music supervisor who has come to you specifically looking for a song for a film or TV show and they’re looking for a full band production.  Another good reason would be that you’re working with a young artist and you want to do a version of the song that highlights not only the song but the singer as an artist.  However, if you’re hoping to have a long, successful career as a songwriter, you need to manage your demo budget carefully.  In terms of pitching possibilities and placement opportunities for your songs, I firmly believe that it is better to have a catalog of ten great sounding, professionally recorded guitar/vocal or piano/vocal demos than it is to have half that many full-band recordings.

What Is A “Stripped Down” Demo?

A stripped down demo is generally a recording of a single instrument (either acoustic guitar or piano) and a vocal including vocal harmony.  This is in contrast with what I’ll refer to as a full band demo which generally involves a rhythm section (drums and bass) as well as various “color” instruments like electric guitar, keyboards, fiddle (if it’s country) and any one of a variety of other instruments.  The trick to a well-recorded stripped down demo is that it implies something bigger without necessarily having to use a lot of instruments to do it.  For example, a piano/vocal recording where the singer adds harmony vocals on top of their lead vocal gives the impression of the chorus getting bigger more dramatic without having to use a big drum fill or electric guitar power chords to do it.  Stripped down demos are particularly effective on ballads but can also work well on uptempo songs.  Sometimes, it’s as simple as including a shaker, tambourine or even foot-stomps and hand claps on a recording to give it a sense of drive and motion.  Adding a slight percussive element like this still fits in the category of stripped down because it’s being done in exchange for what a full drum kit would do.  Give this snippet of a stripped down demo a listen to see what I mean.

Stripped Down Demo with Simple Percussion:
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Stripped Down Does NOT Mean Low Quality

Let me be perfectly clear.  Just because your demo is only one instrument and a vocal, this is not permission to do it yourself unless you’re an experienced studio musician or demo vocalist.  When a demo is boiled down to a single instrument and vocal, it is doubly important that the recording and performances be of the highest quality because every element of the recording will be exposed. Most importantly, trained studio musicians and vocalists bring an emotion, precision and energy to a recording that will make it stand out in a way that is essential for creating a positive first impression.  I suspect I don’t have to remind you how intense the competition is out there.  You’ve only got one chance to make a first impression with your music so make absolutely sure that your demos (whether stripped down or full band) are done by experts.  In other words, save your money by using fewer instruments and scaling back your production, not by using inexperienced players, singers and engineers.

Click the examples below to hear the difference between a guitar/vocal rough recording done on home recording equipment and the same song professionally recorded with a session piano player and professional vocalist.

Rough Recording:
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Final Stripped-Down Demo:
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When Less Is More

Beyond being easier on your budget, there are several additional reasons to consider stripping down your demos.  First of all, a simple guitar/vocal recording of a song shows that the song is strong in its most basic form.  If you find yourself thinking that your song will only work if it’s got a full-band production behind it, then you might want to re-investigate the song itself.  Another advantage of scaled down production is that it leaves room for the artist or producer on a project to explore production options instead of pegging the song to a particular style of production.  Along those same lines, a piano/vocal demo sung by a vocalist with a clean, contemporary sound would open up pitch opportunities across several genres.  In other words, it might be possible to pitch the same piano/vocal demo to a pop artist as well as a country artist.  If, however, you’ve created a full band recording of the same ballad, the session musicians would most likely have to commit to a particular style thus limiting your pitch opportunities.

Conclusion

Hopefully, your career as a songwriter will be a long and prosperous one.  Having great songs is the first and without a doubt the most important place to put your time and effort.  But, if you want to make a living as a songwriter, then creating quality demos and getting those recordings into the hands of those who can do something with them comes a close second.  By stripping down your demos, you’ll be able to stretch your demo budget and highlight what’s unique in your songs without compromising on the non-negotiables like a quality recording studio, professional musicians and experienced demo singers.

Good luck!